ABOUT
ABOUT THE CLIENT
The Shirt Factory was founded in 1988 by fashion designer Linnéa Braun with the idea to create shirts with high quality at a competitive price. A philosophy they still cling to. Fashionable shirts with perfect fit, finish and high quality has been their hallmark since the start.
ABOUT THE PROJECT
Bold was asked to create a new visual identity for The Shirt Factory that should revitalize the brand to the Swedish market. The project included a new logotype, color palette, patterns, signage, packaging etcetera.
SOLUTION
A crest made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color signals a youthful cockiness and make them stand out among the competition.
Back to The Shirt Factory project
Henna Laine
2D/3D art student
Finland
Vadim Ciocazan
Graphic Designer / Illustrator
Romania
Atish
Graphic Designer, Worth Retail
United Kingdom
James Williams
Executive Creative Director, BWP Group
United Kingdom
Andy Matthew
Founder/Creative Director, The Port Creative
United Kingdom
Maurizio Piacenza
Brand Identity Designer, Freelance
Italy
Tim Davies
Design Director, BWP Group
United Kingdom
Rohitha Peiris
Head of Creative, Vista Advertising and Business Consultants (Pvt) Ltd.
Sri Lanka
Jolanta Ou
graphic designer
Poland