ABOUT

ABOUT THE CLIENT
The Swedish History Museum is one of Sweden's largest museums with collections that include more than 10 million individual objects from a history spanning thousands of years. The museum is also a venue for lectures, concerts and activities for all ages.

ABOUT THE PROJECT
We were asked to create a new visual identity for the Swedish History Museum based on the new communication strategy - to make the museum Sweden´s number one storyteller. The new identity should arouse curiosity and interest in Swedish history and revitalise the museum. The project should include the development of a graphic identity toolkit and the design of various important identity carriers.

SOLUTION
We created a dynamic and playful identity inspired by the museum's mission: to create curiosity and interest in history and to get the visitor to reflect on the link between our past and present. The logo is a combination of a classic serif font and a modern sans-serif font. The serif part can be replaced with historical artifacts giving the museum an opportunity to be playful in their visual expressions and display the museum's breadth of exhibitions and activities. The combination of classic and modern is also applied as a graphical theme in the museum´s typography, symbols and imagery. The result is an inspiring identity that allows for endless communication possibilities.