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Campaign design for global fitness tycoon Les Mills, making moves in OnDemand services.

In 2018, Les Mills briefed us to create an engaging, versatile and energetic campaign that placed GRIT, their flagship fitness programme, at the helm. The aim? To increase subscriptions to, and participation on, their OnDemand fitness platform.

With access to a fresh suite of conceptual photography straight from Reebok HQ, we were able to design and deliver a campaign creative that was be rolled out across various media including web, social, email, print, presentations and partnership communications.

The campaign headline and call to action to ‘make your move’ describes vivacity and works alongside exciting photography, and an engaging type and layout system, to highlight the vibrancy and dynamism of the GRIT OnDemand offering.