ABOUT

Brief:

48% of the UK lacks basic financial literacy.
Create a branded educational platform to engage and educate young adults on the importance of gaining financial literacy. Money remains a taboo subject that friends and family do not discuss openly. Many young people lack opportunities to ‘practice’ money management when growing up when the stakes are lower. The execution must provide them with accessible resources and information. Speaking to them where they are situated, at their level of understanding, and in a natural approachable tone.

Insight:

Our money has gone digital, instant access to taps and apps has dictated our transactions and financial education has struggled to keep up. Current resources are unengaging in approach and a lack of clarity in terminology makes learning difficult.

Consumer Insight: Young adults learn more effectively through print than through screens as scrolling has a disruptive effect on comprehension. They are overwhelmed with a constant flow of content and breaking through the noise is difficult digitally.​​​​​​​

Solution:

Quid. An annual publication providing clarity through print on financial education topics for digital natives. Laying the foundations for financial freedom.

A 104-page magazine, covering 12 core financial topics. Printed on 150gsm uncoated stock with a 350gsm soft-touch lamination cover.

All designed, written, and edited by me.