ABOUT

A campaign to increase engagement with international content on Netflix.

When it comes to emotive moments you don't need to know what's being spoken to understand what's being said. We get caught up in the words and in the need to have our content subtitled or dubbed. But when you're deep in the moment and engaged with a story, feelings and emotions need no words.

It's argued that only 45% of communication is verbal. Leaving 55% to non-verbal cues such as body language and facial expression.

More than words takes strongly emotive clips from international film and TV shows on Netflix.
Showing that you can connect with a moment without the dialogue having to tell you what's going on. It's not that we don't need the words, but they're not the only way to tell a story and there's more to international content than just language.