ABOUT

A Campaign to Unite the Conditioning Community

For International Women’s Day 2021, we created a campaign that challenged the barriers women experience in the gym, both felt and faced, and aimed to spark lasting change.

Inspired by real, lived stories from the Gymshark community, the campaign was brought to life through the work of seven fantastic female animators from around the world, each offering a unique lens on strength and solidarity.

Co-art directed and scripted during my time at Gymshark, the campaign stands as a celebration of women and a call to unite the conditioning community through shared experience and representation.