BMW Berkshire

ABOUT

In 1964, at the start of the famous Rallye Monte Carlo, almost everyone doubted the MINI. But John Cooper’s unwavering faith in the tiny but manoeuvrable MINI, fitted with a bigger engine, silenced the embittered symphony of naysayers. We painstakingly recreated the race and wove together comments of the time like "sweet little tin can" and "big dreams with small chances” into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line.

Date created: June 2018 2018-06-01T00:00:00+0100
Date published: 8 October 2018 2018-10-08T13:01:01+0100

MADEIT CREDITS

  • Anita SkocicHead of Global Marketing Campaigns & Artwork
  • Anna MaierskiPlanning
  • ANORAK FilmProduction
  • Cam BallantyneSound Designer
  • Christian WölkyCreative Director/Art
  • Christiane DresslerExecutive Producer
  • Christoph PetzenhauserExecutive Producer
  • Dan WilliamsLead VFX
  • Daniel WolfeDirector
  • Dustin PrzibillaArt Director
  • Florian WollnerProject Manager
  • Gleb IgnatovCostume Designer
  • Greig FraserDirector of Photography
  • Lee GroombridgeProducer
  • Lena CharbonnierCopywriter
  • Misha Standford HarrisExecutive Producer
  • Philipp ThomssenHead of Brand Steering, Communication, Strategy
  • Robin BrownProduction Designer
  • Sebastian HölzerArt Director
  • Simon BourneColourist
  • Stefan AmtmannCreative Director
  • Steffen SchumannClient Service Director
  • Till EckelExecutive Creative Director
  • Tom FischerJohn Cooper Works Campaign Manager
  • Yan SchönefeldProducer
  • * The MillPost Production Agency
  • * Cannes Lions Winners 2018

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