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In September 2016, BMW will release the all new R nineT Scrambler, the first derivative of the R nineT motorcycle that represents a revival of the untamed lifestyle of the 50s, 60s and 70s.

To celebrate the launch, VCCP Berlin has put together a campaign that tells the stories of a handful of individuals who embody the Scrambler lifestyle: free spirits who decided against the 9-5 life, instead choosing to follow their passion and live by their own rules.

Stories from the likes of Joy Lewis, a seasoned biker from California and Stephen Kenn, a designer from LA are depicted through films, interviews and online portraits, all of which are hosted on the international BMW Motorrad brand platform. The integrated campaign launched in more than 28 international markets bringing with it worldwide awareness and anticipation.