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CREATING CARBON-FREE COUTURE WITH FELDER AND FELDER.

In a dramatic statement of how car companies might use their waste materials in the future, iris partnered automotive giant BMW with eco fashion duo Felder Felder to make a Couture dress out of leftover car parts… The German twins used the lightweight carbon fibre material used in BMW i vehicles to create soft fur-like fabric, tassels and rigid skirt structures for their up-cycled catwalk collection in London Fashion Week September 2016.
The innovative centerpiece of the collection, the “Carbon Dress”, had everyone who is everyone in fashion talking, with coverage on Sky News, BBC, Stylist, Tatler, Telegraph and Huffington Post putting a spotlight on the innovation credentials of BMW.

RESULTS
- 35 pieces of coverage in top tier fashion and lifestyle publications
- More than half of the coverage had BMW in the headline
- 104M homes reached across the world with a lead fashion story on Sky International