ABOUT

This stunning Hologram Animation was created for BMW - and exhibited on a continuous loop at the event "The Next 100" celebrating their 100th anniversary. I'm very proud to have supplied the Sound Design & Music, which subtly intertwine to augment the visual action.

My inspiration was largely centred on the idea of innovation in manufacturing – think robotics, mind-boggling circuitry, and high-tech materials.

Aesthetically speaking, my aim was to create something unquestionably modern and design centric, while also giving a nod to the notion of industry and manufacturing - each of these in coherence with the overall message of the event, progress and innovation in development

The piece was designed to be displayed on the Oculus Rift Virtual Reality headset, hence the 4x/prism layout of this version rendered for display online.

I was interviewed by The Crewing Company about my Sound Design work on this fantastic project. Please feel free to read for some further insight:

Event page here: