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BMW’s Ultimate Driving Experience event draws hordes of car enthusiasts and offers them a rare opportunity to interact with and even drive over 80 luxury vehicles. Given the automaker’s recent partnership with audio manufacturer Harman Kardon, a co-branded experience would be ideal, but not easily done.
Using an inflatable projection dome as a weatherproof theater, Leviathan created an immersive content installation featuring stunning 360° projected dome content and 7.1 surround sound. BMW and Harman Kardon were both integrated equally and seamlessly into the concept, which served to excite, inspire and educate visiting consumers.
Designed to tour throughout the year, this experience hits 8 cities over 74 days, reaching thousands of attendees nationwide.