ABOUT

THE CHALLENGE:

Make Gilead the most popular stand at a competitive exhibition by creating a buzz.

THE SOLUTION:

Use gesture control technology to let visitors navigate the presentation on the walls and floor with their hands, and also walk into it to get a closer look.

THE RESULT:

The stand became the talking point of the show and gave Gilead their highest ever footfall, providing valuable data and immeasurable word of mouth exposure.