ABOUT

The challenge:
Increase awareness of AIG's Direct Car Excess insurance brand, improve the market's knowledge of this insurance and build trust by creating high quality, informative content.

The solution:
Film a customer testimonial that explained his reasons for choosing Direct Car Hire Excess and his experience of the claims service after having a prang on holiday.

The result:
The video has been widely used online and seeded using social media. It has brought traffic to the website and is a first step into content marketing for this AIG brand.