ABOUT

"Gymbox is the quirky, London based gym chain with a unique approach to fitness.
They run 100s of unusual classes that swap dull and predictable gym life, for fun and irreverent workouts.

Featuring a selection of their surprising class names, the headlines read like snippets of conversation that would sound very strange anywhere except Gymbox.

The mischievous headlines carry a dual meaning, enabling the campaign to intrigue adventurous outsiders. The ads invite viewers join and become fluent in over 100 classes. Because some things only make sense at Gymbox."