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LEGO was a massive part of all our childhoods. It has inspired and brought joy to countless kids and ‘big kids’ for decades. The LEGO Discovery Centre is all about building and exploring and play and fun and the new flagship LEGO Discovery Centre in Brussels wanted a new promotional film and Key Arts to promote these attributes. Flipbook won a creative pitch to produce the film and artworks, working closely with London agency BMB, CYLNDR, LEGO and Merlin Entertainments. The film and key arts focus on how the centre encourages imagination, the collaborative nature of building with family and friends and also the humour that has become synonymous with the LEGO brand.