ABOUT

Veronica Sagastume of Biz Fit Coaching left a successful career in the corporate world to help others learn to work for themselves. As a business coach whose main clients were women, she wanted a brand identity and accompanying website that was a marriage between clean and feminine.

After speaking and working through the concept, I developed a series of color palettes and fonts for the client to choose from. Once those were determined, we went into logo design rounds based on sketches and then into pattern and icon development.

By the end of the project, the client was extremely pleased.