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In France, Whaou! is a leading name in the filled crêpes market. Offering a delicious range of innovative snacks for children and teenagers, the brand balances nutrition and taste with a great dose of fun.

For the UK market, the brand has been renamed as Whaoo! with an initial offering of delicious filled crêpes to be served as a goûter, as an afternoon snack for children. The new Whaoo! design tells the story of Gerrard the Giraffe and his friends as they share a snack and play. Simple and sweet, the illustration shows different animals queuing up to take their turn to bungee jumping off the gentle giraffe's nose. The vibrant brand marque infuses energy into the brand whilst the back of the pack is used to teach children French.

Ian Catling, Creative Director at bluemarlin London said: "We wanted to create an endearing story that engages and delights children. Conveying the French heritage of the brand was key, a way of introducing children to their rich culture and language in a fun and educational way."

Additionally Bruno De Bourmont from Norac Foods said: "Whaou! is a beloved brand in France and we were eager to introduce it to the British market with an identity that is fun, imaginative and delightful. The new design for Whaoo! succeeds in capturing the brand’s French spirit with a charming story that children and parents will both love."