ABOUT

We began with Parker’s IGFG Division in November of 2020. The goal was to optimize their previous SEM Program with GoogleAds and roll out a digital marketing plan across divisions.

What we found was a plethora of blockers around their current analytics and the ability to implement third-party tags for Google Analytics and GTM - which presented a unique challenge for reporting.

We began with foundational cleanup within the CMS, GoogleAds, and Coremetrics (their current source of truth).