ABOUT

Concept:
Famous in the industry since 1981, the iconic Bloomberg keyboard brings you the colour-coded keys to the financial world. The keyboard t-shirts pay homage to the cult-like status of this hardware and are a testament to our innovative, forward-thinking culture.

Execution:
Combing through the Bloomberg archives, we documented every keyboard ever released - from the 1983 original to our iconic 2013 Starboard. We reproduced each keyboard in detail, digitally printed in these limited-edition tees, made out of New York City’s softest organic cotton. We distributed these among our giant engineering team, in celebration of Geek Pride Day 2017. We commemorated the event with our social audiences as well, by posting a nifty timeline gif, taking them across the history of this iconic piece of Bloomberg (and Wall Street) history.

Results:
2000 limited edition tees printed and distributed.
6,176 views on the Instagram video timeline.
100 or so tees spotted in gyms and running tracks across Manhattan.
100% employee satisfaction, requesting a 2018 re-edition.