Bloomberg New York


Times Square. With over half a million daily visitors, it’s a place teeming with chaos. Amidst this most bustling square, is the Morgan Stanley headquarters. Their real-time digital boards, designed and produced by Bloomberg, re-imagine environmental signage. It covers 13,000 square feet, a full city block wide, and features 7 screens-- all running on live data. Bloomberg’s data and creative expertise, coupled with production and technology from Oscar winning partner, Framestore - result in a cinematic data visualization unlike any other.
Combining art, data and technology, the system utilizes billions of kilobytes of market and news information, creating over 2000 distinct pieces of content a day. Dynamically-generated playlists are tailored specifically to the changing audience and visually adjust with market changes. Just like buzzing Times Square, this intelligent system constantly reinvents itself, never staying the same.
This is real-time data visualized as never seen before.

Date created: September 2015 2015-09-01T00:00:00+0100
Date published: 10 November 2016 2016-11-10T19:19:50+0000


Art Director’s Club - Merit
D&AD Award - Yellow Pencil/White pencil
Design Week Award - Category win
One Show - Merit


  • Morgan StanleyClient
Annual 2016 WinnerMorgan Stanley Digital Signage Times SquareDigital Annual 2016 WinnerMorgan Stanley Digital Signage Times SquareOOH Annual 2016 ShortlistMorgan Stanley Digital Signage Times SquareWave Project featured: on 17th February 2016 Pro member:

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Bloomberg has been a Contributor since 4th October 2016.

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Morgan Stanley Digital Signage Times Square