Bloomberg New York

ABOUT

We believe that there is a common language that unites financial professionals—and that language is data.

The Bloomberg Terminal – and its iconic interface – has defined the industry standard for financial data and analytics. To demonstrate the richness and complexity of what we deliver, we have developed a visual language based on the Bloomberg Terminal. We call it data dimensionalized.

The challenge: We needed a very large image bank that could translate across mobile, web, video, print and events, work across all our financial products and stay fresh over time.

The solution: Computer generated (CG) images. We developed a system, fed by graphics, particles, grids, charts and financial data, derived from data and images on the Bloomberg Terminal, controlled by a set of parameters and randomized in 3-D space. The animation was then captured from a variety of camera angles, frame-by-frame, generating more than 30,000 unique visuals.

Date created: January 2018 2018-01-01T00:00:00+0000
Date published: 21 February 2018 2018-02-21T14:54:58+0000

MADEIT CREDITS

Annual 2018 ShortlistBloomberg | Financial Brands Image Library3D Project featured: on 14th February 2018 Contributor:

Bloomberg has been a Contributor since 4th October 2016.

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Bloomberg | Financial Brands Image Library

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