Leveraging the power of online connections on Creativepool, CONNECT will pull the creative world together for a day where startups and trailblazers rub shoulders with the hottest agencies, production houses and the most established brands.
With preparations in full swing, the brightest creative minds and mavericks have begun to craft their talks and discussions to inspire, inform and ignite conversations around topics that matter to us and the industry at large.
A series of discussions and creative debates are lined up for Thursday 14th September and we can't wait to see our panelists go head to head!
Check out the schedule below:
In-house creative teams are the future.
There is no doubt brands are shifting their focus from the traditional routes with Unilever getting behind in-house content creation with U-studio and Verizon building a creative marketing hub. From that shift we’ve seen superhuman success as some quite global misshapes. We ask our experts from the both the world of brands, and agencies to debate the pros and cons of the traditional, whether this experimentation should continue, and how agencies are fighting for their place at the table?
Damian Totman, Global Creative Director at Bloomberg
Tom Lancaster, Design Director at Sainsbury’s
Jesse Boyce, Creative Director at TouchNote
Sergio Lopez, Head of Production at McCann
Sharon Whale, Group CEO at Oliver
Rob Fletcher, Founder at Isobel
Panel time: 12:00 - 12:45
Growing the Future - Create positive progress from the diversity conversation
Diversity is the hot topic of 2017. We’ve heard it all from the shocking percentages (just 11.6% of the industry is BAME), through to revelations of thinly veiled bigotry from key figures. As we shed light on an important global issue, we invite experts to share how this has impacted the industry and how we can unite to continue the cultivation of diverse organisations.
Ali Hanan, Founder at Creative Equals
Matt Davis, Co-owner & ECD at Red Brick Road
Karen Martin, Deputy Managing Director at BBH London
Michael Olaye, CEO at Dare
Ete Davies, Managing Director at AnalogFolk
Panel time: 13:00 - 13:45
Sophisticated Machines - Automated creativity, long live AI.
We’re getting smarter, the machine is getting smarter but are our organisations keeping up? As automation, machine learning and AI begins to impact the creative sector, is creativity itself at risk or will the industry's inherent need for more human-centric decision make more of an impact in the coming years. The future is here, but are we ready?
Moderator: Justin Cooke, Vice Chair, Unicer UK
Omaid Hiwaizi, Global Head of Experience at Blippar
Luba Elliott, Creative AI Consultant
Noah Fisher, Senior Software Engineer at Picasso Labs
The Next Generation - How to ignite your team, foster talent and build a learning organisation
One of the biggest problems shared with us this year has been, where do you find the next best creative talent? We’re speaking to experts in the field about what they are looking for, how they are finding it, and how we can help the next generation of creatives achieve their goals.
Panel time: 15:00 - 15:45
Clearing the Path - How Icons & Celebrities can move brand stories forward
It may be surprising to learn that, currently, only 15% of all advertisements feature a celebrity or icon, especially when the right endorsements have provided amazing results for brands. Perhaps it is because the thought of finding the right celebrity to align with your brand is a daunting task in our always-on world. So why aren’t creatives looking to celebrities & icons more?
Presented by Greenlight
Panel: 16:00 - 16:45
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