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Concept

Ocean Florida, the UK’s leading independent Florida travel specialist, aimed to launch their first-ever television commercial to distinguish themselves in a competitive market. The objective was to create a fun, stylish, family-friendly, and memorable advert that encapsulated the magic of a Florida vacation, appealing to a broad demographic ranging from Gen Z to Baby Boomers.

Execution

Blonde developed the concept “Every day is once in a lifetime,” portraying a family’s magical vacation filled with diverse experiences. The production involved:
• Visual Effects: Carefully planned scenes utilising visual effects to seamlessly transport the family between various iconic Florida locations, enhancing the sense of adventure and wonder.
• Production Timeline: An efficient shoot completed over eight days, followed by a swift four-day editing and post-production period to meet broadcasting schedules.
• Distribution: The final commercial was cleared for TV and distributed across multiple television channels, complemented by tailored video content for social media platforms to maximise reach and engagement.

Results

The campaign yielded significant positive outcomes:
• Sales Impact: Ocean Florida reported a marked increase in sales following the airing of the commercial, indicating a strong return on investment.
• Brand Differentiation: The advert successfully positioned Ocean Florida as a distinctive and premium choice for family vacations, setting them apart from competitors.
• Audience Engagement: The commercial resonated with a wide audience, effectively capturing the attention of various age groups and demographics.