ABOUT

Client: News UK
Project: Branding
Description: To develop a brand and name for Digital Platforms. The idea of MAIN (Monetisation, Access, Identity for News) was developed. MAIN (Digital Platforms) is the underpinning services power titles like The Times.

The concept was a modular idea. MAIN represents many products and ideas that are developed and come together to form new products/platforms - the combinations are infinite. Three initial ideas were developed and refined before a final one was chosen by the client.