ABOUT

Created for Sephora’s launch in Asia, the campaign combines the energy of a music video with the sophistication of an editorial beauty film. With Fred & Farid as the agency, Shane Griffin directing, Final Frontier producing and Z.TAO in front of the camera, the film moves through a series of worlds where performance and product share the same visual language.

Working as a CGI and VFX partner, Bleed was involved from the early stages, developing tests and visual research to explore how powders, pigments, creams, fragrance, particles and flowing materials could become part of each scene.

Bleed also travelled to Shanghai to provide on-set VFX supervision, working closely with the production team to make sure the live-action material was captured with everything needed for the CG and animation that would follow.

In post, those explorations evolved into a series of dynamic simulations and animated elements, choreographed to interact with Z.TAO and the edit. The challenge was to make each material expressive and visually striking while keeping the products desirable and instantly recognizable.

Bleed also developed a series of key visuals for print and out-of-home, exploring the textures, finishes and material qualities of the different products.

The result is a campaign where live action, performance, product and CGI come together as one visual language, with Bleed’s work extending from early R&D and on-set supervision through to the final CG and animation.

Client: Sephora
Agency: Fred & Farid
Director: Shane Griffin
Production: Final Frontier
CGI: Bleed VFX