Blake Arthur Senior Copywriter

ABOUT

A quest started by Sam Edelman for a Michelin star for his Alice springs KFC store, Australia gained huge popularity as he knocked on the doors of Michelin, Paris. He interacted with the Michelin Guide International Director, Gwendal Poullennec pitching his restaurant and claiming that the 11 secret herbs and spices recipe of KFC deserves a Michelin star.

MADEIT CREDITS

  • KfcClient
  • Amanda BennieProducer
  • Cassie PoinerGroup Account Director
  • Charlotte JonesSenior Account Director
  • Chris SeetoProducer
  • Chris SeetoProducer
  • Daniel ReisingerDirector
  • Daniel ReisingerDirector
  • Ellen CorrSenior Account Manager
  • Ellen CorrSenior Account Manager
  • Gavin McLeodExecutive Creative Director
  • Jake AusburnCopywriter
  • James CurtisSenior Account Director
  • Jessica FaraharGroup Account Director
  • Kate HortonBrand Manager
  • Kristi WoolrychChief Marketing Officer
  • Leigh BignellExecutive Business Director
  • Madeleine HanleySenior Account Manager
  • Madeleine HanleySenior Account Manager
  • Ola OlorunnimbeStrategist
  • Ola OlorunnimbeStrategist
  • Sally SpriggsMarketing Director
  • Sarah CollierSocial Impact & Media Relations
  • Stephen MaherSenior Creative
  • Taylor YorkSenior Account Manager
  • Taylor YorkSenior Account Manager
  • Tom MacPhailArt Director
  • Wilson KwongCopywriter
  • * Ogilvy AustraliaAdvertising Agency
  • * Carl RobertsonSenior Art Director
  • * Blake ArthurSenior Copywriter
  • * Ryan O'Connellhead of Strategy
  • * Shaun BranaganGroup Creative Direcgtor
  • * Cannes Lions Winners 2021

Who liked - Michelin Impossible