ABOUT

Agnetha is launched a comeback and we were so lucky to art direct the filming shot in Sweden and the UK. We recreated a retro flashback to 70's Scandinavia in East London and then spent a long day at Confidencen at Ulriksdals Slott on a snowy day in February 2013.

Quick and clever was the brief, as we were really on the move. Wack-job missions like finding discontinued special light bulbs in a snowstorm in off the beaten path Swedish vendors...I'm into light bulbs.

This is her first record with new material since ABBA.