6 August 2015 - 4:29pm | posted by Tony Connelly New Honda car squeezes into the 'perfect fit garage' in Lost Boys ad 17 Shares Lost Boys has unveiled a new ad for the release of the Honda HR-V which shows off the car's cleverly designed specifications interacting seamlessly with its surroundings.

The ad features a Honda HR-V owner customising his cramped garage in order to squeeze his new car seamlessly into it before the sunroof opens and a set of ladders descend into the car.

Creative partner Gav Gordon-Rogers said Lost Boys wanted to draw attention to the cleverly-designed space within the car and so came up with the endline 'Everything perfectly in its place’ by “showing an ingenious transformation which is crafted to perfectly fit the HR-V”.

To maintain momentum throughout August a series of 15 second behind-the-scenes video clips have also been created and will be posted on Honda’s social channels across all markets in the EMEA region.

http://www.thedrum.com/news/2015/08/06/new-honda-car-squeezes-perfect-fit-garage-lost-boys-ad