ABOUT

Brief: Valspar Paint want to share their product promises with fans on Facebook.
Approach: Create a series of Facebook videos to highlight the product proof points
Process, Show the product benefits in surprising ways (close up, in reverse, from interesting angles)
Result: Paint Porn - Paint promise no 2, 3 & 4
No 2 Maximum Coverage
No 3 Wipeable paint that remove everyday stains.
No 4 Splatterproof