ABOUT

What do you do when you have a strapline that’s become part of popular culture? So famous (ranked 3rd in the entire country) that people disassociated it from the brand it belongs to?

Well, we decided to re-claim our line by dropping it.

Eagle-eyed fans of Ronseal products had been complaining on social channels that ‘Most of your products don’t actually come in tins anymore’.

So being a brand famed for our honesty, we created a full and frank public apology from Ronseal’s Marketing Director for not being as truthful as possible. Creating a whole range of new straplines that described ‘exactly’ what type of container each product came in.