ABOUT

Nestlé launches its airy 'Crispy Shark' wafer with a bus stop take-over in the heart of Shanghai's new media district: The stop's glass roof is replaced with an AR screen. In combination with an overhead camera live feed, passers-by are made to believe that objects – and even a person – are falling from the sky – until the Crispy Shark lets our hero take a bite, making him 'float away'. The QR code at the end of the stunt drives users to an H5 platform, where they can learn more about the product. A mobile game and lenticular OOH materials bring the stunt to life for everyone who can't experience it at location.