ABOUT

Founded in 1979, Bioformula provides medical skincare solutions made in Italy.
Injected under the skin, active ingredients bring out the beauty from underneath.

The Challenge:
To connect with a new, much younger generation, especially in Asia, while staying true to the brand’s origin and communicating its functionality.

The Solution:
Originally inspired by the migrating flamingos at Saline di Tarquina, the summer retreat of the founding family, today the colors and layers of the landscape form the basis of a rejuvenated brand identity, that always reveals something beautiful underneath.

The Result:
Virtually unknown just two years ago, today Bioformula is recognized as a Top 10 international medical skincare brand in China, available at more than 5oo beauty clinics across the country.