Birger Linke Head of Design

ABOUT

Founded in 1979, Bioformula provides medical skincare solutions made in Italy.
Injected under the skin, active ingredients bring out the beauty from underneath.

The Challenge:
To connect with a new, much younger generation, especially in Asia, while staying true to the brand’s origin and communicating its functionality.

The Solution:
Originally inspired by the migrating flamingos at Saline di Tarquina, the summer retreat of the founding family, today the colors and layers of the landscape form the basis of a rejuvenated brand identity, that always reveals something beautiful underneath.

The Result:
Virtually unknown just two years ago, today Bioformula is recognized as a Top 10 international medical skincare brand in China, available at more than 5oo beauty clinics across the country.

MADEIT CREDITS

  • Bioformula ChinaClient
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