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The Birchbox Holiday campaign was all about celebrating the season’s festive cheer with a blue and gold theme that tied the physical and digital experiences together.

The two-month long campaign transformed every customer touchpoint to celebrate the holidays and the gifting season. Custom packaging, from the subscription boxes to the e-commerce orders, were wrapped in blue tones, handmade patterns and gold embellishments. Custom digital experiences included a new shopping page and custom marketing assets, highlighting product photography and handmade design accents.