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When X-cite by Alghanim Electronics approached us with a brief about the new Wansa Underwater Torch whose powerful and waterproof LED lights can assist skilled divers in their underwater journeys, we immediately started to think about the deep water mysteries that remain unsolved or stuck in the murky area of speculation.

Examples include the MH370 plane that has mysteriously crashed in an unknown location in the sea; the countless submarines that have been lost like the famed Kursk submarine; or even Osama Bin Laden whose corpse has been dumped somewhere in the ocean.

Execution-wise, we exaggeratedly connected those captivating mysteries to Wansa Underwater LED Torch through a suspenseful turn of phrase via the headline, “Never let the truth drown.” The art direction, too, was designed in a dramatic matter, showcasing dark blue waters and vivid illustrations being "shined on" by in a white-and-grey glow as if by a Wansa torch.