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Fender benders are a common sight in Kuwait. The 2016 Honda Accord Coupe’s Collision Mitigation Braking System is the ideal solution, as it detects collision, warns drivers and applies brakes upon crossing the safe distance between other vehicles. The client challenged us to create ad about the new feature using humor instead of fear

We immediately started to think about the unpredictable personalities that one might encounter in a bumper-to-bumper type of accident by exaggerating the character of those drivers in a funny way, depicting them as raging animals, all while positioning the collision system as a preventer of these unwanted encounters. The headline, “Never know who you’ll run into,” is both cautionary and amusing, designed to go hand-in-hand with the anthropomorphic wild animals that appear to be “charging” toward the reader (aka, the driver.)