About us

BIMA is a leading insurance tech player that uses mobile technology to disrupt the global insurance industry and fuel financial inclusion.

We pioneered the mobile-delivered insurance model in which customers can pay for insurance via deduction of prepaid airtime credit. This groundbreaking approach leverages our proprietary Mobile Insurance Platform, which integrates with mobile operators' existing tech infrastructure.

We have expanded our reach to include a wider range of partners, including some of the world's leading MFI's and we have launched an innovative a direct-to-consumer model. Each channel delivers fully digitalised registration, payment and claims process which customers can carry out via handset.

We believe that access is about more than affordability; it's about designing products and models that actually work for consumers that are new to the concept of insurance. Our unique agent distribution model is key driver of our success; we train and manage over 3,500 agents who each deliver one-to-one education before every sale. This model delivers unrivalled levels of product awareness and claims engagement. The strength of BIMA's client-centred approach delivers real success for our partners.

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Creativepool member since 12 September 2018