Billy Worthington
Creative
ABOUT
For Dry July, alcohol-free drinks brand AF Drinks wanted to make sobriety easy AF and funAF. So, the brand created a pack containing 31 alcohol-free drinks, one for each day in July. If it had been June, a standard box would have worked, but with there being 31 days in July, it required a special design that would accommodate 31 drinks.
MADEIT CREDITS
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AF DrinksClient
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Arch MacDonnellDesign Director -

Frith ArmstrongAgency Producer -

James HurmanCreative Strategist -

Kris TealeHead of Operations -

Matt JohnsCustomer Director -

The Tuesday ClubAdvertising Agency -

Thomas AscheGraphic Designer -

D&AD -

Nick WorthingtonCreative Director -

Lisa KingmanFounder -

Carla EdwardsDesign Agency -

Billy WorthingtonCreative
