ABOUT

For Dry July, alcohol-free drinks brand AF Drinks wanted to make sobriety easy AF and funAF. So, the brand created a pack containing 31 alcohol-free drinks, one for each day in July. If it had been June, a standard box would have worked, but with there being 31 days in July, it required a special design that would accommodate 31 drinks.

MADEIT CREDITS

  • AF DrinksClient
  • Arch MacDonnellDesign Director
  • Frith ArmstrongAgency Producer
  • James HurmanCreative Strategist
  • Kris TealeHead of Operations
  • Matt JohnsCustomer Director
  • The Tuesday ClubAdvertising Agency
  • Thomas AscheGraphic Designer
  • * D&AD
  • * Nick WorthingtonCreative Director
  • * Lisa KingmanFounder
  • * Carla EdwardsDesign Agency
  • * Billy WorthingtonCreative

AF Drinks

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