ABOUT

This digital campaign was created to reposition a Maryland CPA firm as a business that does more than just prepare tax returns. By focusing on business owner John Tselepis' areas of financial expertise (helping business start-ups get off the ground, going toe-to-toe with the IRS in tax mediation, and financial planning), the campaign repositioned him as a savvy, multi-faceted financial expert -- not just someone who prepares tax returns. The repositioning campaign (new website, digital ads and expanded search engine listings) has been enormously successful, growing the company's business by 20% in just one year -- and perhaps more important -- helping them stay busy during non-tax season months.