ABOUT

A self-initiated body-care campaign built around one product and the different ways it can show up.
Typology’s packaging is very stripped back, so there was nowhere for the product to hide. That became the starting point for the series.
Instead of building a big set around the tube, I used the scrub itself as part of the imagery.
The palette stays quiet throughout: pale neutrals, clear surfaces, bare skin and silver details. Each image does something different, but they all belong to the same world.
What interested me most was keeping the product believable from frame to frame. The scrub had to feel like the same formula whether it was seen close up, on skin or spread across a larger surface. The tube also needed to stay recognisable across different angles and crops.
The project was never about copying what Typology already makes. It was about understanding the brand well enough to create something new that could still feel at home in its visual world.