ABOUT

A self-initiated skincare campaign built around the idea of making acne care visible rather than hiding it.
Starface already treats pimple patches more like accessories than something clinical, so I pushed that into a brighter, more fashion-led beauty world.
The series uses bold colour, glossy surfaces, wet hair and playful bathroom imagery, with the star patches treated as part of the styling rather than a correction to the skin.
The challenge was keeping the patches believable across different faces, angles and distances. They needed to sit naturally on the skin, follow its shape and still feel like the same product from frame to frame.
The result is a beauty story that feels playful, confident and a little nostalgic, without losing the purpose of the product.