ABOUT

A self-initiated campaign exploring how a functional product can become part of someone’s personal style.
BEAU presents itself as more than a water bottle, so I built the series around the idea of treating it like an accessory rather than something purely practical.
The character carries it through everyday London life in the same way she would a bag, shoes or jewellery. I also introduced small visual connections between the product and the styling, including heels that echo the shape of the bottle lid, so the campaign feels considered without becoming too literal.
The challenge was keeping the bottle, packaging and scale consistent across different scenes while making it feel naturally present in each one.
The result is less about showing what the product does and more about showing how it fits into a person’s world.