ABOUT

A self-initiated fragrance campaign exploring a quieter, more intimate interpretation of Bleu de Chanel.
I wanted to stay within the brand’s established world without recreating its existing campaigns. The series is built around deep blue tones, dark glass, controlled reflections and a sense of restraint rather than overt drama.
The story starts with the physical ritual of fragrance, from mist meeting skin to smaller, more personal moments around the bottle, before moving into a more cinematic portrait of the man wearing it.
A big part of the project was keeping the bottle believable. The dark glass needed to hold its shape, transparency, reflections and small typography across different lighting conditions and distances without becoming overly polished or synthetic.
The result is my own reading of Bleu de Chanel: nocturnal, tactile and masculine, but quieter and more personal.
Self-initiated concept study. Not commissioned by Chanel.