ABOUT

A self-initiated campaign exploring how to create new imagery without losing what makes an established brand feel like itself.
For Virēre, I worked within Aesop’s quieter visual language rather than pushing the product into a polished beauty world that would not belong to it.
The series is built around warm brown tones, tactile materials, natural surfaces and restrained compositions. Everything around the product is there to support it, not compete with it.
A lot of the work came down to scale and proportion. The bottle needed to feel physically believable within each setting and remain consistent as the compositions changed.
The aim was to understand Aesop’s visual language closely enough to take it somewhere new, while still making every image feel at home in the same world.