ABOUT

Summer, Remembered is a self-initiated fashion campaign concept built around family, memory and the feeling of a long summer at home.

Not just pyjamas. A part of the memory.

Created entirely for this project, from the mother and daughter characters to the locations, styling and campaign world, the main challenge was making every frame feel like it belonged to the same story.

The same two women had to stay recognisable across portraits, wide lifestyle scenes, movement and close interactions. Their ages, facial features, hair and relationship needed to remain consistent, while Tekla’s clothing had to hold its shape, colour and details across different poses and environments.

The result: a campaign-ready series spanning fashion, lifestyle and editorial imagery, built around consistent characters, believable product integration and emotional storytelling.

Made by Bilder Studio, an AI creative studio in Manchester working with brands worldwide.

bilder-studio.com