ABOUT

A self-initiated beauty campaign built around sisterhood, playfulness and enhancing the beauty already there.
I wanted to take Charlotte Tilbury’s polished beauty world somewhere a little more character-led, using the relationship between two women as the thread running through the series.
Rather than treating each image as a separate beauty shot, I built the campaign around shared gestures, expressions and product moments so the people, makeup and mood all feel connected.
The challenge was keeping the product textures believable across different frames while making sure the campaign still felt playful rather than overly styled.
The result is a beauty story that feels warm, expressive and cohesive, with the products supporting the characters rather than taking over the image.