ABOUT

The requirement for this project was to produce a series of materials to aid the presentation of findings from a recent study carried out by the Fitness Industry Association. An A4 brochure was used to convey a visual representation of facts along with a CD-rom (something I strongly advised against - I pushed for the creation of a website - However it was felt that the end user would struggle to connect the printed elements with a website[?]), which included the intelligence taken from the study, plus a smaller booklet to help the user better understand new branches and directives of the FIA.

The brief from the FIA clearly described much of the content of the document as 'dry statistical analysis' - Therefore, there was a desire that this information should be uniquely presented.

I was involved with the end-to-end creative from conceptualisation through to print. I was responsible for the creation of infographics throughout, working closely with a copywriter to ensure that facts and figures were presented clearly alongside the stylised visuals.

I worked on the design and creation of the interactive graphics on the disc along with initiating the use of 'the dot' as a way of informed guidance for their new channels.