ABOUT

Family-owned business Wyke Farms is the largest independent cheese producer in the UK, and Ivy’s Reserve is the jewel in their crown. A secret recipe of Ivy Clothier (grandmother of managing director Rich Clothier) and handed down through generations, it’s not your everyday cheddar. Big Fish was asked to pull Ivy’s Reserve away from the rest of the range, to communicate its uniqueness, and illustrate its complexity of flavour, quality and heritage, which was currently lost in the mass of vintage cheddars.