ABOUT

Concept: Patriot Growth Insurance Services needed to unify 100+ acquired local agencies under one national brand without losing local trust, all while keeping the "Patriot" name despite its unwanted political connotations.

Execution: We reframed "Patriot" around community rather than politics, developing a serif wordmark for warmth paired with a modern "orbit" mark signaling momentum, plus a gradient color system paired with real local business photography. The system scaled from national billboards to individual business cards, including print, merchandise, signage, and an interactive digital brand guide.

Results: 100+ local agencies unified under one national brand, moving Patriot from a cold, politically-loaded perception to one built on community trust.