ABOUT

Concept: eUnify's brand had settled into the same blue-and-green palette as every competitor, and their outdated site undersold a deep software product while attracting individual homeowners instead of the HOA management companies eUnify actually sells to.

Execution: We built a new palette designed to break from category norms, modern and high-end without losing warmth, and organized a complex feature set into a four-category mega menu with a qualification-first CTA flow.

Results: 0% blue or green in the new palette, on purpose. 11 weeks from brand discovery to launch. eUnify moved directly into an ongoing growth partnership spanning CRM, paid ads, and SEO.